The OMR festival - experience innovation

At the OMR event in Hamburg in May 2023, where the most innovative minds in the digital and marketing sphere convened, the Sparkassen-Finanzgruppe made their inaugural appearance with a premium booth. Display Vision International GmbH brought this booth to life based on the design by the agency Schmidhuber Brand Experience GmbH. The focal points were the iconic red 'S' and the Generation Sparkasse. Visitors were taken on an interactive journey through the booth, showcasing a discovery platform that defied the typical Sparkasse stereotype. Among the booth's highlights was a suspended Sparkasse logo crafted from over 180 red varnished piggy banks.